The Designer


Eddie Edwards knows a thing or two about inspiration. A native of West Palm Beach, Florida, the effusive founder of S!R Men’s Wear put aside his career in Corporate Medical field to instead follow the passion of his youth, designing men’s clothing. This passion is evident in every piece he creates, in the unrelenting craftsmanship of his distinctive shirts, in the unique fabrics designed exclusively for his garments, and in his stubborn commitment to quality over quantity.

The path to his passion can be traced through Europe. From his past spent living in Germany, Italy, receiving his education in Frankfurt, to the fashion districts of Paris where he currently designs, his lines speak volumes about his joyful dedication to his craft.

His philosophy is simple: Enjoy what you do, do it with passion, and success will find you. And so far, it has. Eddie’s designs have steadily built a following of loyal customers, and a name for himself in the process. Today, Eddie’s shirts are renowned for their style and S!R by Eddie Edwards is humbly filling the void of fashion boutiques catering specifically to men.

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